Dear Nonprofit CEOs: Fundraising Is Your Job

In many organizations, fundraising is seen as the responsibility of the development team or the board. CEOs often view their role as setting strategy, managing staff, and reporting to the board — while leaving fundraising to others.

But here’s the truth: when a nonprofit CEO shows up in fundraising, the entire organization benefits. Donors see that the mission matters enough for the top leader to invest time and energy. Staff feel supported. The board gains confidence. And most importantly, the organization is better positioned to secure the resources needed to achieve impact.

Yes, fundraising can feel uncomfortable. Asking for money doesn’t come naturally to most of us. But leadership isn’t about staying comfortable — it’s about doing what the mission requires.

Five Ways Nonprofit CEOs Can Step Up in Fundraising…